By Matt Lozar
As Google continues to make a bigger impact in the recruitment marketing industry, job candidates are using Google for Jobs to find their next job.
How can you tell if your website is receiving traffic from Google for Jobs?
Google for Jobs has been a hot-button topic in the recruitment industry since Google announced its entrance in May 2017. With the sheer amount of traffic coming from Google to websites (3.5 BILLION searches per day), it’s important for staffing agencies and recruiters to get their jobs appearing in the Google for Jobs search results.
Google provides a guide that shares helpful information to get jobs appearing in their platform. Technical updates need to take place (schema is important!) while Google wants other specific information included in the posting (especially pay information and the physical address).